Adidas planning major push into China as demand defies economic slowdown

adidas in chinaThe German multinational sportswear manufacturer Adidas is planning to open a further 3,000 retail outlets in China as the country’s enthusiasm for sport continues to grow, despite the economic slowdown. Adidas already has 9,000 stores across the country, and the outlets will give it a presence in more than 2,200 towns and cities.
Between them, China, Hong Kong and Taiwan represent the company’s most profitable Asia sales region for Adidas, the group’s managing director for greater China, Colin Currie said last week as he announced the expansion plans, which includes two flagship stores in Hong Kong.
Sales growth in China has been driven by categories linked to football, children’s wear and the outdoors as a burgeoning middle class is spending more on their kids and placing bigger emphasis on fitness, he explained. “In the next few years we will very much focus on the kids stores… With the relaxation of the one-child policy, more and more money and focus is being put on kids. We really believe this is going to be a tremendous growth segment for us.” 

Source: scmp