Russian tobacco and alcohol advertising ban under review

Source FotograFFF : Shutterstock

Source FotograFFF : Shutterstock

Russian tobacco and alcohol advertising ban: Russia’s Ministry of Communications is ready to put its support behind a move to lift the ban on tobacco and alcohol advertising in the print media. According to the Ministry, liberalization of the advertising market would both help publishers cope with the current economic crisis, and sales in Russian alcohol brands. Overall volumes of advertising sales in Russian newspapers and magazines are predicted to drop by 10% for the year at a cost to publishers of around RUB 2bn. A blanket ban ban on advertising alcohol advertising was introduced last winter and on tobacco six months later. This August, the rules were relaxed to allow beer adverts to appear in print and in broadcast coverage during the run up to the 2018 World Cup. Kommersant