Second Chinese e-commerce company targets Russia

JD.comJD.com today became the second Chinese e-commerce company after Alibaba to make a bid for a share of the Russia’s growing online retail market. The company, which claims to account for 59% of all e-commerce sales in China, is planning to become Russia’s top online retailer over the next 5 years, according to the president of its international operation Victor Xu.
To do so, it will have to take on Alibaba’s online retail service AliExpress which was one of Russia’s 10 most popular websites in April this year, with around 19.6 million monthly users. Unlike Alibaba, which operates as an online platform for small vendors, JD.com manages every aspect of its sales, from warehousing to shipping. Chinese firms accounted for around 70% of all packages shipped to Russia from overseas last year, up from 40% in the previous year.